Apple Announces February 2 Release for Vision Pro Mixed Reality Headset

Apple's highly anticipated Vision Pro mixed reality headset is set to hit the US market on February 2, with pre-orders opening on January 19. Priced at $3,500, the headset boasts 256 GB of storage, and users can opt for prescription lens inserts starting at $149, with reading lens inserts available from $99. Described by Cook as "the most advanced consumer electronics device ever created," the Vision Pro marks Cook's first major hardware product launch in seven years. The device, resembling ski goggles, overlays virtual images on real-world live videos and uniquely displays users' eyes externally.

Equipped with its operating system, visionOS, and an innovative three-dimensional user interface, the Vision Pro is controlled by users' eyes, hands, and voice. However, Apple faces challenges entering an unproven market for augmented reality hardware, competing with tech companies that struggled to gain mainstream traction. Despite concerns, Apple's stock rose by 1.5% following the announcement, coinciding with the start of the tech sector's CES convention in Las Vegas.