Amazon announced on Tuesday the launch of a new unlimited grocery delivery subscription service available to Prime members and those with an Electronic Benefit Transfer (EBT) card across 3,500 eligible cities and towns in the U.S. This service, which was piloted last year in Denver, Sacramento, and Columbus, Ohio, aims to make grocery shopping more accessible and convenient for a broader audience.
The subscription is priced at $9.99 per month for Amazon Prime users and a reduced fee of $4.99 per month for EBT cardholders. It offers free delivery on grocery orders exceeding $35 from Amazon Fresh, Whole Foods Market, and other local and specialty retailers like Cardenas Markets and Save Mart. Additionally, subscribers can benefit from a 30-day free trial to experience the service before making any payment.
Noteworthy features of the subscription include one-hour delivery windows at no additional cost, unlimited 30-minute pickup for orders of any size, and priority access to recurring reservations for weekly deliveries. Amazon claims that the service "pays for itself" with just one monthly order under $50 from Amazon Fresh or Whole Foods Market.
This new offering positions Amazon competitively against rivals such as Walmart Plus, which charges $12.95 monthly or $98 annually, and Target’s similar service priced at $99 per year, both setting the same minimum order requirement. The launch follows Amazon’s recent removal of its "Just Walk Out" technology in favor of the Dash Cart system, which scans products as they are placed in the cart, streamlining the shopping process further for its customers.
Amazon's expansion into unlimited grocery delivery underscores its commitment to enhancing convenience for its customers, while also catering to budget-conscious shoppers through its discounted rate for EBT cardholders. This move is expected to not only retain loyal customers but also attract a new customer base seeking hassle-free grocery shopping solutions.
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