Airbnb's Gladiator II Experience at the Colosseum Sparks Backlash

An upcoming Airbnb event tied to the release of Ridley Scott’s Gladiator II at Rome’s iconic Colosseum has drawn sharp criticism from cultural officials and travel experts. The collaboration with Paramount Pictures offers participants a chance to don gladiatorial armor, explore the Colosseum’s underground chambers, and engage in simulated battles—free of charge but with travel and accommodation expenses borne by attendees.

The experience, scheduled for two- and three-hour sessions starting November 27, promises exclusive access to the Colosseum's hypogeum and torch-lit passageways. However, critics argue the event prioritizes spectacle over cultural integrity. Former European Parliament member Massimiliano Smeriglio condemned the initiative, stating, “We cannot turn one of the most important monuments in the world into a theme park.”

TravelPulse writer Lacey Pfalz echoed these sentiments, labeling the event “more a social media stunt than a cultural experience.” While Airbnb is reportedly funding educational programs for the Colosseum in return, Pfalz noted that the experience excludes general visitors and primarily benefits the company’s branding efforts.

Built between 72 and 80 CE, the Colosseum remains the largest standing amphitheater in the world, symbolizing Roman architectural brilliance and historic grandeur. However, modern events at ancient sites have sparked recurring debates over preservation and commercialization.

This isn’t the first controversy of its kind. A Travis Scott concert at Rome's Circus Maximus last year caused seismic disturbances, reigniting concerns over the impact of contemporary events on world heritage landmarks. For now, Airbnb's gladiatorial event remains a polarizing blend of history and entertainment.