Oura, the maker of smart rings for health tracking, has announced a $75 million Series D investment from glucose monitoring leader Dexcom, pushing Oura’s valuation to over $5 billion. This partnership marks a step toward integrating continuous glucose monitoring (CGM) with Oura’s wearable devices, combining insights on sleep, activity, and biometrics with glucose tracking.
Key Highlights
- Integrated Health Monitoring:
- The collaboration will enable Oura rings to eventually help users monitor their blood sugar levels, empowering them to connect dietary choices with broader health impacts.
- The first app integration is expected in early 2025, allowing data from Dexcom biosensors to complement Oura’s metrics.
- Market Synergy:
- Both companies will co-market and cross-sell products, targeting consumers interested in connecting glucose, activity, sleep, and nutrition data for comprehensive health insights.
- Consumer Demand:
- According to Oura CEO Tom Hale, 97% of Oura users are interested in understanding how food affects their health, a gap this partnership aims to fill.
Financial and Market Impact
- Oura, which has sold 2.5 million rings, is forecasting $500 million in revenue for 2024, with plans for sustained profitability.
- Dexcom, a leader in continuous glucose monitoring technology, brings decades of expertise and a strong customer base, positioning the partnership to expand both brands’ reach.
Competitive Landscape
- The collaboration intensifies competition with tech giants like Apple, which is rumored to be testing non-invasive glucose monitoring technology for its ecosystem. Apple’s potential entry into glucose monitoring highlights the growing demand for integrated, non-invasive health tracking tools.
Industry Perspective
Matt Dolan, Dexcom’s executive vice president, emphasized the groundbreaking nature of combining biometric and glucose data, stating, “This powerful combination will attract new shared customers who want to better understand the link between activity, sleep, nutrition, and their glucose.”
Looking Ahead
This partnership aligns with broader trends in health tech, focusing on holistic, actionable insights for users. With Dexcom’s biosensor technology and Oura’s wearables, the collaboration aims to redefine the role of personal health devices in daily life.
As the first products launch in 2025, the market will closely watch how this partnership shapes the future of wearable health technology.