Canadian FinTech giant Nuvei has made a groundbreaking move into the Latin American market by introducing direct local acquiring capabilities in Colombia, marking itself as the first global payments provider to offer such services in the country. This strategic expansion is set to revolutionize how businesses accept card payments from Colombian customers, eliminating the need for intermediaries or third-party payment processors.
Nuvei's direct local acquiring not only deepens merchant-customer engagements through payments but also enhances operational efficiency with advanced reporting tools. Businesses in Colombia can now enjoy uplifted card authorization rates, significantly reduced settlement times to potentially under 24 hours, and streamlined processing resources. This launch signifies Nuvei's commitment to its growth strategy in Latin America, expanding its footprint beyond the eleven markets it already serves through direct integration with local acquirers and networks.
Philip Fayer, Nuvei's Chair and CEO, emphasized the importance of this launch, highlighting its role in reinforcing Nuvei's dedication to delivering best-in-class services across Latin America. This development follows Nuvei's recent announcement of an enhanced omnichannel payments solution, further illustrating the company's commitment to innovating the global payments landscape and supporting businesses in achieving unified commerce effortlessly.